Scribd & Everand
Fractional CMO and brand marketing leadership for Scribd Inc., a multinational technology company focused on the written and spoken word. The company’s three products - Everand, Scribd, and SlideShare - deliver knowledge, information, and inspiration to billions of people across the globe.
Brand Growth. Channel Strategy.
Asset Creative & Design. Brand Development & Positioning.
Creator Programs. Community Management. Communications Planning.
Concept Development. Content Strategy & Planning. Design.
Nike Yoga
Bosseur developed full social strategy for the launch of Nike Yoga, creating a standalone digital magazine to support the launch of the world's largest athletic apparel company’s first yoga line.
Basil Hayden’s
Basil Hayden is a small-batch, rye-heavy bourbon.
We partnered with Basil Hayden’s to develop social media strategy, build a detailed social media playbook and create innovative social content to support a product launch and ongoing consumer engagement.
Polestar
Swedish EV maker Polestar is an innovative, design-led brand that has quickly risen to become Tesla’s fiercest competitor. We tapped into the passionate community around the brand to ignite interest and support its US launch.
Life Time Fitness
With over 160 athletic country clubs and offerings for everyone from 90 days to 90 years, Life Time’s comprehensive ecosystem goes beyond the idea of “fitness” to encompass all aspects of well-being. We partnered with the Life Time team to support the large fitness club chain as it evolved its business from premium gym to members-only, social athletic country club.
NOKIA
We partnered with Nokia to build best-in-class social media strategy to support their rebrand and bring their company direction as a leader in business transformation to life for B2B audiences.
Commonwealth Games
The 2022 Commonwealth Games was an international multi-sport event for members of the Commonwealth of Nations that took place in Birmingham, England 28 July - 8 August 2022.
We developed digital marketing strategy and led social media execution to build surround sound for an event that became the most engaged-with event in the Games’ history.
Digital Marketing Strategy. Executive Thought Leadership.
Fractional CMO. Influencer Identification & Recommendation.
Photo & Video Production.Social Media Strategy. Measurement & Analytics.
Monitoring & Management. Program Management. On-page SEO. Off-page SEO.
Fiverr
Fiverr connects businesses with freelancers offering digital services in 500+ categories.
We work in partnership with Fiverr to support the company’s mission to change how the world works together, focusing on building community and connection around brand leaders.